Indian Kaarigars

SEO Services / Web Development

About Company/Client is a leading B2B platform dedicated to promoting and showcasing the exquisite craftsmanship of Indian artisans and craftsmen. Their platform connects international buyers with Indian suppliers and manufacturers of authentic, GI-tagged handicrafts. Additionally, they provide educational resources to foster a deeper appreciation for traditional and contemporary Indian crafts.

Founder – Heemang Parmar approached Virusha Tech Pvt. Ltd. with the objective of revamping their website to enhance the user experience, improve functionality, and create a visually appealing interface. The client sought a platform that would effectively highlight the artisanal heritage of Indian crafts and facilitate seamless interactions between buyers and sellers.

Virusha Tech Pvt. Ltd. devised a comprehensive solution to address the challenges faced by and meet their objectives.

  • Modern website design: The design team at Virusha Tech created a visually captivating website that showcased the beauty of Indian crafts through immersive visuals, intuitive navigation, and vibrant color schemes.
  • Enhanced functionality: A user-friendly search system and well-structured product categorization were implemented, enabling buyers to easily find the desired handicrafts. Interactive elements such as product galleries, testimonials, and social media integration were added to engage users.
  • Custom content management system (CMS): Virusha Tech developed a custom CMS tailored to the client’s needs, allowing to efficiently manage product listings, inventory, and buyer-seller interactions.
  • Mobile responsiveness: The website was optimized for mobile devices, ensuring a seamless user experience across various platforms.

  • Outdated website: The existing website lacked modern design elements and user-friendly features, hampering the overall user experience.
  • Limited functionality: The website lacked certain essential features, such as an efficient search system, comprehensive product categorization, and interactive elements to engage users.
  • Brand alignment: desired a website that aligned with their brand identity and effectively conveyed their commitment to promoting Indian craftsmanship.


WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database with supported HTTPS

Design and Development Process -

In this initial phase, we engage in a comprehensive discovery process with the client to understand their identity, values, and target audience. We also evaluate the existing website’s strengths and weaknesses. The key activities include:

  • Design Interview: Uncovering the client’s core values and target audience.
  • Website Analysis: Reviewing the existing website, its content, and functionality.
  • Site Map Update: Reorganizing the site structure and identifying areas for improvement.
  • Keyword Research: Identifying effective keywords for SEO.
  • Planning: Determining the overall design and development strategy.

With a clear understanding of the client’s identity and goals, we move on to the creative phase. Here, we develop design concepts that align with the client’s brand and objectives. This phase includes:

  • Design Presentation: Presenting three innovative design concepts.
  • Concept Selection: Collaboratively choosing the design direction.
  • Content Planning: Outlining the website content strategy.
  • Imagery Gathering: Collecting relevant photos and visuals.

With the design direction established, we proceed to build the website and create engaging content. This phase encompasses:

  • Website Build: Constructing the website using WordPress.
  • CMS Development: Creating a customized Content Management System (CMS).
  • Content Creation: Crafting compelling copy that reflects the brand’s voice.
  • Multimedia Integration: Adding images, videos, and other multimedia elements.

Before the website goes live, thorough testing and optimization are essential to ensure a seamless user experience and optimal performance. This phase includes:

  • Quality Assurance: Conducting code and browser testing.
  • SEO Implementation: Optimizing content and structure for search engines.
  • Performance Testing: Ensuring the site handles multimedia elements effectively.
  • Analytics Setup: Configuring analytics tools for data tracking.

The culmination of our efforts is the website’s deployment and official launch. This phase involves:

  • Hosting Setup: Preparing the new hosting environment.
  • Domain Transfer: Managing DNS and domain name transition.
  • Email Configuration: Setting up email services.
  • Going Live: Making the website accessible to the public.

Project Demo


  • Improved user experience: The revamped website resulted in a significant enhancement in user engagement, with a noticeable increase in time spent on the platform and reduced bounce rates.
  • Increased buyer engagement: The user-friendly search system and intuitive navigation facilitated a higher conversion rate, leading to increased buyer engagement and transactions.
  • Strengthened brand identity: The visually appealing and brand-aligned website helped establish a stronger online presence and effectively communicate their commitment to promoting Indian craftsmanship.
  • Positive feedback: The new website received positive feedback from users, suppliers, and buyers, highlighting its improved functionality and appealing design.

Boosting Online Visibility: On-Page SEO Services by Virusha Tech Pvt. Ltd. for IndianKaarigars

About Client: is a renowned B2B platform dedicated to promoting and showcasing the exceptional craftsmanship of Indian artisans and craftsmen. Their platform connects international buyers with suppliers and manufacturers of authentic Indian handicrafts, with a focus on GI-tagged products that embody India’s rich cultural heritage. strives to enhance the online visibility of their platform to attract a wider audience and increase engagement. partnered with Virusha Tech Pvt. Ltd. with the objective of improving their website’s search engine visibility and organic rankings. The client aimed to optimize their website’s on-page elements to enhance its online presence, increase organic traffic, and drive more qualified leads to their platform.

  • Limited search engine visibility: faced challenges in appearing prominently in search engine results pages (SERPs) for relevant keywords, which hindered their ability to attract organic traffic.
  • Suboptimal on-page elements: The client’s website lacked optimized title tags, meta descriptions, heading tags, and URL structures, making it difficult for search engines to understand and index their content effectively.
  • Keyword targeting: needed assistance in identifying and targeting the most relevant and high-value keywords to improve their ranking positions.

Virusha Tech Pvt. Ltd. devised a comprehensive on-page SEO solution to address‘s challenges and meet their objectives.

  • Keyword research and optimization: Extensive keyword research was conducted to identify relevant keywords with high search volume and buyer intent. The website’s on-page elements, including title tags, meta descriptions, heading tags, and URL structures, were optimized to incorporate these targeted keywords naturally.
  • Content optimization: Virusha Tech’s SEO experts analyzed and optimized the client’s website content to ensure it was relevant, engaging, and aligned with the identified keywords. This optimization process included improving readability, incorporating targeted keywords strategically, and enhancing the overall user experience.
  • Technical SEO audit: A comprehensive technical SEO audit was performed to identify and fix any underlying issues that could impact the website’s search engine visibility. This included optimizing website loading speed, improving site architecture, and enhancing mobile responsiveness.
  • On-page SEO best practices: Virusha Tech implemented industry best practices for on-page optimization, such as creating XML sitemaps, optimizing images, implementing schema markup, and improving internal linking structures.

  1. The on-page SEO process implemented by Virusha Tech Pvt. Ltd. for involved the following steps:
  2. Thorough website audit and keyword research
  3. Optimization of title tags, meta descriptions, heading tags, and URL structures
  4. Content analysis and optimization to incorporate targeted keywords
  5. Technical SEO audit and optimization
  6. Implementation of on-page SEO best practices


  • Increased search engine visibility: The on-page SEO efforts resulted in improved rankings for targeted keywords, leading to enhanced visibility in SERPs and increased organic traffic.
  • Higher organic traffic and engagement: The optimized on-page elements, along with improved content quality, contributed to a significant increase in organic traffic and user engagement on the website.
  • Improved keyword targeting: The implementation of targeted keywords resulted in attracting more qualified leads, driving higher conversion rates for
  • Enhanced user experience: The optimized on-page elements and technical improvements enhanced the overall user experience on the website, leading to reduced bounce rates and increased time spent on the platform.

Conclusion: Virusha Tech Pvt. Ltd.’s on-page SEO services successfully improved the online visibility and organic rankings of By optimizing the website’s on-page elements, implementing targeted keywords, and enhancing the overall user experience, the client experienced increased organic traffic, improved keyword targeting, and higher engagement levels. Through their collaboration with Virusha Tech Pvt. Ltd., achieved their objective of boosting their online presence, attracting more qualified leads, and furthering their mission of promoting Indian craftsmanship to a global audience.

Virusha Tech Pvt. Ltd.'s website development and design services successfully transformed into a user-friendly and visually captivating platform. The revamped website showcased the rich heritage of Indian crafts and facilitated seamless interactions between buyers and sellers. The project resulted in increased user engagement, buyer conversions, and an enhanced brand image for Through their partnership with Virusha Tech Pvt. Ltd., achieved their objective of empowering Indian artisans and promoting their craftsmanship to a global audience.

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