Mobile App Development
Earthy Sapo is a personal and home care brand based in Hyderabad, India. They specialize in offering natural, chemical-free, preservative-free, and vegan products. Earthy Sapo is a licensed producer under the Department of AYUSH, Government of India. Each of their products is uniquely formulated and free from chemicals, preservatives, ready-made bases, synthetic colorants, and fragrances. Their products are handcrafted using traditional methods, and they take immense pride in the label “Truly Handcrafted.” Earthy Sapo’s product range covers bath, body, hair, and home care categories.
Founder – Heemang Parmar
Earthy Sapo approached Virusha Tech Pvt. Ltd. with the objective of developing a mobile app to enhance their reach, improve user access, and provide a seamless shopping experience for their customers. The client aimed to offer a convenient platform for users to browse and purchase their natural and handcrafted products, fostering a deeper connection with their audience. The goal was to create an app that reflects Earthy Sapo’s commitment to natural and chemical-free products.
Virusha Tech Pvt. Ltd. proposed a comprehensive solution to address Earthy Sapo’s challenges and meet their objectives:
- Mobile Shopping App: Virusha Tech developed a user-friendly mobile app that allowed customers to easily explore Earthy Sapo’s product range, view detailed product information, and make secure online purchases.
- Product Search and Filters: The app featured advanced search and filter options that enabled users to find products based on their specific needs, skin types, and preferences.
- Educational Content: Virusha Tech created a content strategy for the app that included informative articles and product descriptions, educating users about the benefits of natural and chemical-free products.
- Product Customization: The app allowed users to create custom product bundles and receive personalized recommendations based on their preferences and requirements.
- Online Presence: Establishing a robust online presence and creating a mobile app to cater to the increasing demand for natural and handcrafted personal and home care products.
- Product Variety: Managing a diverse range of products, each with unique formulations, ingredients, and benefits, and providing an efficient way for users to explore and choose the right products for their needs.
- User Education: Educating users about the benefits of chemical-free and natural products while ensuring that the app is user-friendly and informative.
Design and Development Process -
In this initial phase, we engaged in a comprehensive discovery process with the client to understand their identity, values, and target audience. We also evaluated the existing online presence and strengths and weaknesses. Key activities included:
- Design Interview: Understanding Earthy Sapo’s core values and target audience.
- Platform Analysis: Reviewing the existing online presence, its content, and functionality.
- Feature Planning: Determining the overall feature set and development strategy for the app.
- Technology Selection: Choosing the technology stack best suited for the project.
With a clear understanding of the client’s identity and goals, we moved on to the creative phase. Here, we developed design concepts that aligned with Earthy Sapo’s brand and objectives. This phase included:
- Design Presentation: Presenting three innovative design concepts for the mobile app.
- Concept Selection: Collaboratively choosing the design direction.
- User Experience (UX) Design: Creating wireframes and prototypes for the app.
- Visual Design: Developing visually appealing UI elements that convey the natural and handcrafted essence of the brand.
With the design direction established, we proceeded to build the mobile app and create engaging content. This phase encompassed:
- Mobile App Development: Building the app for both Android and iOS platforms.
- Product Catalog Integration: Creating a database for Earthy Sapo’s product range.
- Content Creation: Crafting informative product descriptions, articles, and educational content.
- Personalization Features: Developing tools for product customization and personalized recommendations.
Before the mobile app went live, thorough testing and optimization were essential to ensure a seamless user experience and optimal performance. This phase included:
- Quality Assurance: Conducting testing for functionality, usability, and security.
- Performance Testing: Ensuring the app’s responsiveness, speed, and secure transactions.
- User Testing: Gathering feedback from beta users for improvements.
- Educational Content Validation: Reviewing the informative content for accuracy and relevance.
The culmination of our efforts was the mobile app’s deployment and official launch. This phase involved:
- App Store Submission: Preparing the app for submission to app stores.
- Hosting Setup: Configuring the hosting environment to support a growing user base.
- Marketing and Outreach: Implementing a marketing strategy to attract and educate users about the benefits of natural and chemical-free products.
Throughout the process, we ensured close collaboration with Earthy Sapo’s team for feedback and adjustments.
- Enhanced Online Presence: The mobile app provided Earthy Sapo with a robust online presence, offering customers a convenient way to access their product range.
- Efficient Product Search: The advanced search and filter options enabled users to find products that matched their specific needs and preferences.
- User Education: The informative content and product descriptions educated users about the benefits of natural and chemical-free products, fostering a deeper connection with the brand.
- Personalization Features: The app’s customization and personalized recommendations features allowed users to create bundles that met their individual needs.
- Positive Feedback: Users provided positive feedback, highlighting the user-friendliness of the app, the informative content, and the ability to find and purchase products that align with their values.