Catvision

Web Development

About Company/Client

Catvision was founded in 1985 by professionals which included graduates from the IIT & IIM. Soon Catvision started installing cable TV systems in hotels and company townships – the first cable TV networks in India. The same year it became the first company to downlink and distribute foreign TV channels over these networks. These developments eventually led to the rapid spread of cable TV and satellite TV in India.

Founder – Chittaranjan Jena

The objective was to redesign the website into a business website that is very interactive and has an easy-to-use User Interface. It should be easily managed at the backend but should also be aesthetically appealing to the visitors.

While setting up any website the first priority is that its UI should be user-friendly whether is for the client while keeping their inventory at the back end or for the customer while they purchase from that platform. Along with the UI of the website, the website should also be interactive and should be designed to impress. The website can always lose brownie points if the design elements of the website lack the appeal to impress the customers. Having the right graphics and elements that represent the personality of the client company was also a major discussion during the development process.

Virusha.Tech shared created multiple types of e-commerce website layouts and designs which were easy to use and understand. Out of those, a few design files were selected and implemented after a thorough discussion and understanding of the goals that the company wants to achieve with its website. Special care was given to the different types of elements used in the website and the user flow design. Also, various and better alternatives for problematic areas were presented to the client for getting great results in website performance and UI.

WordPress

WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database with supported HTTPS

Design and Development Process -

Step 1: Discovery and Planning

In this initial phase, we engage in a comprehensive discovery process with the client to understand their identity, values, and target audience. We also evaluate the existing website’s strengths and weaknesses. The key activities include:

Design Interview: Uncovering the client’s core values and target audience.
Website Analysis: Reviewing the existing website, its content, and functionality.
Site Map Update: Reorganizing the site structure and identifying areas for improvement.
Keyword Research: Identifying effective keywords for SEO.
Planning: Determining the overall design and development strategy.

Step 2: Design and Conceptualization

With a clear understanding of the client’s identity and goals, we move on to the creative phase. Here, we develop design concepts that align with the client’s brand and objectives. This phase includes:

Design Presentation: Presenting three innovative design concepts.
Concept Selection: Collaboratively choosing the design direction.
Content Planning: Outlining the website content strategy.
Imagery Gathering: Collecting relevant photos and visuals.

Step 3: Development and Content Creation

With the design direction established, we proceed to build the website and create engaging content. This phase encompasses:

Website Build: Constructing the website using WordPress.
CMS Development: Creating a customized Content Management System (CMS).
Content Creation: Crafting compelling copy that reflects the brand’s voice.
Multimedia Integration: Adding images, videos, and other multimedia elements.

Step 4: Testing and Optimization

Before the website goes live, thorough testing and optimization are essential to ensure a seamless user experience and optimal performance. This phase includes:

Quality Assurance: Conducting code and browser testing.
SEO Implementation: Optimizing content and structure for search engines.
Performance Testing: Ensuring the site handles multimedia elements effectively.
Analytics Setup: Configuring analytics tools for data tracking.

Step 5: Deployment and Launch

The culmination of our efforts is the website’s deployment and official launch. This phase involves:

Hosting Setup: Preparing the new hosting environment.
Domain Transfer: Managing DNS and domain name transition.
Email Configuration: Setting up email services.
Going Live: Making the website accessible to the public.

Project Demo

Results

Led the content audit of the previous website Outlined site sitemap and wireframed each area Directed the content team for writing and editing Collaborated with Zeek in writing front-end Post-launch, continuing to refactor and expand the code base

+1,200

Requests per Week

+760

New Clients per Month

+480

Remote Sales Experts

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