Prerak AI
Application Development / SEO Services / Web Development
About Company/Client
Prerak AI, the brainchild of visionary entrepreneurs, aims to revolutionize the way people engage with artificial intelligence in India. It offers a unique platform where users can have interactive conversations with renowned historical figures, professionals, and celebrities, seeking inspiration and knowledge from their wisdom and experiences.
Founder – Heemang Parmar
- Objective
Prerak AI approached Virusha Tech Pvt. Ltd. with the objective of enhancing their online presence and creating an intuitive and visually appealing website that reflects the essence of their mission. They sought a seamless user experience, captivating design elements, and a platform that truly inspires and engages their users.
- Solution
Virusha Tech collaborated closely with Prerak AI to develop a comprehensive solution that addressed their unique requirements. The key aspects of the solution were as follows:
a. User-centered design: Virusha Tech leveraged its expertise in user experience design to create an intuitive and visually captivating website interface. The design incorporated engaging visuals, seamless navigation, and interactive elements to immerse users in the conversational experience.
b. AI integration: The development team at Virusha Tech seamlessly integrated Prerak AI’s conversational AI technology into the website. They ensured that each personality’s responses were authentic and aligned with their historical or professional background, providing users with an immersive and enriching experience.
c. Scalable architecture: To handle the anticipated growth in user traffic, Virusha Tech implemented a robust and scalable architecture. This ensured optimal performance, quick response times, and a seamless user experience, even during peak loads.
- Challenge
a. Designing an immersive user interface: The challenge was to create an interface that not only showcased the diverse personalities available on Prerak AI but also provided an intuitive and immersive conversational experience.
b. Integration of AI technology: Virusha Tech faced the challenge of seamlessly integrating Prerak AI’s conversational AI technology into the website, ensuring smooth interactions and maintaining the authenticity of each personality.
c. Scalability and performance: With a growing user base, Prerak AI needed a website that could handle increasing traffic and ensure high performance without compromising the user experience.
- Technology or Tools Used
WordPress
WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database with supported HTTPS
Design and Development Process -
In this initial phase, we engage in a comprehensive discovery process with the client to understand their identity, values, and target audience. We also evaluate the existing website’s strengths and weaknesses. The key activities include:
- Design Interview: Uncovering the client’s core values and target audience.
- Website Analysis: Reviewing the existing website, its content, and functionality.
- Site Map Update: Reorganizing the site structure and identifying areas for improvement.
- Keyword Research: Identifying effective keywords for SEO.
- Planning: Determining the overall design and development strategy.
With a clear understanding of the client’s identity and goals, we move on to the creative phase. Here, we develop design concepts that align with the client’s brand and objectives. This phase includes:
- Design Presentation: Presenting three innovative design concepts.
- Concept Selection: Collaboratively choosing the design direction.
- Content Planning: Outlining the website content strategy.
- Imagery Gathering: Collecting relevant photos and visuals.
With the design direction established, we proceed to build the website and create engaging content. This phase encompasses:
- Website Build: Constructing the website using WordPress.
- CMS Development: Creating a customized Content Management System (CMS).
- Content Creation: Crafting compelling copy that reflects the brand’s voice.
- Multimedia Integration: Adding images, videos, and other multimedia elements.
Before the website goes live, thorough testing and optimization are essential to ensure a seamless user experience and optimal performance. This phase includes:
- Quality Assurance: Conducting code and browser testing.
- SEO Implementation: Optimizing content and structure for search engines.
- Performance Testing: Ensuring the site handles multimedia elements effectively.
- Analytics Setup: Configuring analytics tools for data tracking.
The culmination of our efforts is the website’s deployment and official launch. This phase involves:
- Hosting Setup: Preparing the new hosting environment.
- Domain Transfer: Managing DNS and domain name transition.
- Email Configuration: Setting up email services.
- Going Live: Making the website accessible to the public.
Project Demo
Results
a. Enhanced user engagement: The redesigned website empowered Prerak AI to provide users with an immersive conversational experience, resulting in increased user engagement and extended session durations.
b. Positive user feedback: Users appreciated the visually captivating design, seamless navigation, and the authenticity of the conversations, leading to positive feedback and a growing user base.
c. Scalable performance: The scalable architecture implemented by Virusha Tech enabled Prerak AI to handle increasing user traffic without any performance issues, ensuring a smooth and uninterrupted experience for all users.
d. Business growth: With a compelling online presence and a website that effectively showcased their unique offering, Prerak AI experienced substantial business growth, attracting more users and partnerships with notable personalities.
Unlocking Digital Visibility: Virusha Tech's On-Page SEO Services Propel Prerak AI to New Heights
About Client:
Prerak AI, an innovative conversational AI platform in India, connects users with historical figures, professionals, and celebrities, providing inspirational conversations and knowledge sharing. Prerak AI sought to maximize its online visibility and organic search presence to reach a wider audience and establish itself as a leading platform in the AI industry.
- Objective
Prerak AI approached Virusha Tech Pvt. Ltd. with the objective of enhancing their website’s on-page SEO to improve search engine rankings, increase organic traffic, and ultimately drive user engagement and conversions. They aimed to achieve higher visibility and capture the attention of their target audience effectively.
- Challenge
a. Keyword optimization: The challenge was to identify and target the most relevant and high-performing keywords that aligned with Prerak AI’s offerings and user intent. This required extensive research and analysis of the AI industry and related search trends.
b. Content optimization: Prerak AI had a substantial amount of content on their website, including conversations with various personalities. The challenge was to optimize this content to ensure it was search engine friendly, engaging, and aligned with SEO best practices.
c. Technical SEO improvements: Virusha Tech needed to address technical aspects such as website speed, mobile responsiveness, meta tags, structured data, and site architecture to improve the website’s overall SEO performance.
- Solution
Virusha Tech devised a comprehensive on-page SEO strategy tailored to Prerak AI’s requirements. The key components of the solution were as follows:
a. Keyword research and optimization: Virusha Tech conducted extensive keyword research to identify relevant and high-impact keywords. They optimized the website’s content, including conversations and landing pages, ensuring that the keywords were strategically incorporated without compromising the user experience.
b. Content optimization: Virusha Tech collaborated with Prerak AI to optimize existing content and develop new SEO-friendly content. This involved optimizing meta tags, headers, URLs, and internal linking to enhance search engine visibility and user engagement.
c. Technical SEO enhancements: Virusha Tech performed a thorough website audit, addressing technical SEO elements such as site speed optimization, mobile responsiveness, schema markup implementation, XML sitemap creation, and URL canonicalization. These improvements aimed to enhance the website’s crawlability and indexability, leading to better search engine rankings.
- Process
Virusha Tech followed a systematic process to execute the on-page SEO strategy:
a. Keyword research and analysis: Virusha Tech conducted in-depth research to identify target keywords, considering search volume, competition, and relevance.
b. Content optimization: They optimized the website’s content by strategically incorporating target keywords, improving meta tags, headers, and URLs, and enhancing internal linking structures.
c. Technical SEO improvements: Virusha Tech worked closely with Prerak AI’s development team to implement technical SEO enhancements, ensuring the website complied with best practices and search engine guidelines.
Results
a. Improved search engine rankings: Prerak AI experienced significant improvements in search engine rankings for target keywords, allowing them to appear prominently in search results and attract more organic traffic.
b. Increased organic traffic: The optimized on-page SEO efforts resulted in a notable increase in organic traffic to Prerak AI’s website, expanding their reach and attracting a larger audience.
c. Enhanced user engagement: With improved content optimization, users found the website’s conversations and other content more accessible and engaging, leading to increased session durations and improved user interactions.
d. Higher conversions: The increased organic traffic and improved user engagement translated into higher conversions, as more visitors took the desired actions, such as signing up for the platform or engaging in conversations with AI personalities.
Through close collaboration and expertise in website development and design, Virusha Tech enabled Prerak AI to provide a transformative conversational AI experience to its users. The partnership resulted in a visually captivating and intuitive website, seamless integration of AI technology, and scalable performance, leading to increased user engagement and business growth. Prerak AI continues to inspire and engage users through its platform, further solidifying its position as a pioneering conversational AI service in India.
